Have you ever thought about why some ideas or stories are so memorable and others aren’t? Even if the most memorable stories or facts are false, they can still spread as if they were true.
Brothers Chip and Dan Heath explore this idea in their book Made to Stick: Why Some Ideas Survive and Others Die.
Think about the last idea or important information you communicated. Did it stick? Evaluate it through the lens of SUCCESs. Ask yourself: what do you need to improve on next time?